How to get great photos for your business website.

Most businesses need eight: the outside of the building, the inside (front counter and main room), your work or products, behind-the-scenes shots of the process, the owner, the team, details like awards and your logo, and your street or a local landmark. If you only get five, start with the outside, the inside, your work, the owner and the team.

We recommend it. A professional gets better light, sharper photos and a consistent look across every shot, usually in a single visit, and the photos get used for years. Thumbtack's 2025 pricing data puts a typical commercial photography session at roughly $300 to $650.

One visit that covers your whole shot list, full-size files in natural color, every setup shot sideways and upright, matching headshots for the team, a few short video clips if they shoot video, and a written usage license that covers all of your marketing with no expiration.

Yes, if a professional isn't in the budget yet. Turn on every light and skip the flash, keep the camera level, use a wide lens for rooms but not for faces, tidy up first, turn people toward the window, and check that no private information is in the frame.

Anyone who isn't on your team should sign a simple photo release before the shoot, with a parent or guardian signing for anyone under 18. Team members, their families and hired models are the easiest people to photograph.

Put everything in one shared album, such as Google Photos, iCloud, Google Drive or Dropbox, and upload the full-size originals. Texting or emailing photos shrinks them.